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How to Create a Copywriting Portfolio as a Newbie Copywriter
Employers ask for samples, and you don’t have them. Here is the solution.
Building a copywriting portfolio as a beginner may seem daunting, especially when you’re just starting out.
But the truth is, creating a strong portfolio is a process, and it all begins with a few simple steps: learn the craft, practice, and improve as you go.
1. Learn the Craft
Before you can showcase your skills, you need to build them. Start by studying the fundamentals of copywriting — read books, watch tutorials, and analyze effective copy you come across. Learn the different types of copy (emails, sales pages, ads, etc.) and understand what makes them successful.
The more you absorb, the better your foundation will be.
2. Practice
Once you have a solid understanding of copywriting, it’s time to practice. Don’t worry if you don’t have clients right away — create sample pieces based on hypothetical projects. You can rewrite existing ads or write mock sales emails for fictional businesses. The goal is to apply what you’ve learned and develop your unique voice as a copywriter.
Here is a FREE ebook to help you practice the craft and build a strong portfolio.
3. Build Your Portfolio as You Improve
As you practice and refine your skills, start building your portfolio. A good portfolio doesn’t need to have dozens of samples — it just needs to showcase your best work.
Include the samples you’ve created during your practice, and as you begin to land actual clients, replace the mock projects with real ones. Along the way, keep pushing yourself to improve. A portfolio is never truly finished — it evolves with you as you grow.
By focusing on learning, practicing, and gradually building your portfolio, you’ll develop the confidence and body of work needed to attract clients as a newbie copywriter.
I have created this FREE ebook for newbie copywriters who are struggling to make a portfolio. The ebook includes:
- 3 Practical Ways to Learn and Implement Copywriting
- 7 Simple Exercises for Newbies to learn and practice copywriting
- 3 Platforms where newbies can offer their services
Get it here:
